It’s not difficult to predict the changes a business
consultant would advise to make Auroville a commercially-viable concern. The
first step would be to ensure that the potentially-productive units ones are
optimally utilised, through ensuring that they received the required funds for
development and the best management, while unproductive units would be closed
and incompetent managers and employees fired.
Meanwhile, all those ‘business-unfriendly’ agreements – like
refusing to allow Auroville entrepreneurs to own their businesses, or making it
impossible for Aurovilians to enter into joint ventures with outsiders, or
requiring units to contribute a minimum of 33% of their profits to the
community – would be ruthlessly eliminated.
And in this new business-friendly ecosystem, no doubt the
consultant would also advise us to license the Auroville name as a money-making
venture, to fully commercialise our educational and environmental expertise,
and to ruthlessly exploit ...
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