The Auroville.com team. From left: Stephan, Abhi, Luise, Ayesha and Vera
Auroville.com’s website appears a tad conservative for an
e-tailer (or e-commerce) unit. “Expect a lot of changes,” says Stephan. “In a
few months, it will be all different!”
Stephan, the on-line store’s new executive, who took over
from Suzanne (Lumière) in April, is taking major steps to change the e-tailer’s
concept and got together a large team of Aurovilians to do so. Abhi looks after
website maintenance; Vera and Ayesha are in charge of customer care; Luise does
marketing; Panneer courier services and general affairs; Ulli ‘all the bank
stuff’; and seven employees do the order processing, packaging and accounts.
So what’s changing? “We are personalising our website: who
we are and what we stand for,” explains Luise. “We do not want to be a Flipkart
or Amazon. We are part of Auroville and we see ourselves as one of Auroville’s
windows to the world. This means that we do not only sell Aurovi...
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