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Issue No: 307, February 2015

Communicating for social change

Gerald Frape Gerald Frape is a social issues communicator who has been working for 35 years with government and non-government organizations on a wide range of social and environmental issues. Recently he visited Auroville again and shared his knowledge with a variety of social project teams and individuals. What is your approach? Whenever I come, I try to share my knowledge with groups and individuals working in the area of social change. My aim was to help them effectively communicate these issues to the audiences they were trying to reach. My approach is more dialogic than top-down. I begin by trying to find out what sense the audience makes of the issue. Only after I have understood this do I design the communication strategy. Particularly when you’re working in a cross-cultural context, you really need to check your ideas with your target audience while planning your strategy. Most social change projects require about three quarters of the time to plan and re...
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1 Comments

Don Salmon, 18th Feb 2015, 06.18 PM

This is a wonderful article, and fits beautifully with Alan's reflections elsewhere in this issue on the dance between structure and openness. I'm hoping the younger generation in Auroville picks up on this as well.

That first step that Gerald spoke of - the need to research and plan - seems to have been the victim of the "Structure-phobia" I mentioned in a comment to Alan's article - the kind of "anti-mentalizing" dogma that I think has made it difficult for so many forward-looking movements around the world to execute their plans.

This is a very positive article and I hope to see more of this kind of flexible, integrative thinking. I am hoping that the deeper integral vision may also be more explicitly part of this integrative thinking as well.

Issue No. 307, February 2015

  • Discovering the oneness of the Matrimandir Garden
  • Communicating for social change
  • Dancing between structure and openness
  • Community reflections on the volunteer experience
  • A volunteer’s experience
  • Volunteering at Eco-Femme
  • La Maison des Jeunes
  • Pics from the Past
  • Art Cart: connection through creativity
  • Turning 10, Tsunamika takes on a new cause
  • Letters
  • Visiting the Mahatma Gandhi Home for the Aged
  • Are volunteers milk cows?
  • The volunteers’ financial contribution

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Issue No. 307, February 2015
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  • Vision

  • The Auroville Charter
  • A Dream
  • To be a True Aurovilian
  • The Galaxy Concept of the City
  • Matrimandir - Soul of the City
  • Founder: The Mother
  • Visionary: Sri Aurobindo
  • Words of Wisdom
  • Integral Yoga
  • Activities

  • Matrimandir
  • Planning & Architecture
  • Green Practices
  • Education & Research
  • Art & Culture
  • Health & Wellness
  • Social Enterprises
  • Media & Communication
  • Rural Development
  • City Services
  • Community

  • Auroville in Brief
  • Testimonials & Support
  • Organisation & Governance
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