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Issue No: 298, May 2014

Changing Aurovillians' behavior

Min with a few waste barrels Last summer, Min Ameen and Akshay Poongta made a presentation to the Auroville community on the topic of ‘Social marketing frameworks and its application to waste management in Auroville’. It aroused a lot of interest. But what are these frameworks? And how are they relevant to Auroville? Min explains. Auroville Today: What is social marketing? Min: Today, marketing is a very sophisticated science, drawing on the latest developments in psychology to sell products and services. The term ‘social marketing’ was coined in the 1970s and its primary purpose is not commercial gain but to achieve a particular social good through effecting behaviour change. To achieve this, it uses many of the same approaches and techniques as are used for conventional marketing. Designer Dan Lockton summarized some of the main approaches as ‘enabling the desired behaviour by making it easier than the alternatives; motivating the behaviour using education, incentives, ...
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Issue No. 298, May 2014

  • Quietly making an impact: Auroville's solid waste outreach
  • Editorial
  • Disposable pads, disposable lives
  • The 'Aspiration' programme: Welcome Newcomers to Auroville
  • Helping the development of Bommaiyarpalayam village
  • 'Water Without Waste' campaign meets Pondy promenaders
  • Changing Aurovillians' behavior
  • Aqua Salis
  • June Maher (Passing)

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  • Vision

  • The Auroville Charter
  • A Dream
  • To be a True Aurovilian
  • The Galaxy Concept of the City
  • Matrimandir - Soul of the City
  • Founder: The Mother
  • Visionary: Sri Aurobindo
  • Words of Wisdom
  • Integral Yoga
  • Activities

  • Matrimandir
  • Planning & Architecture
  • Green Practices
  • Education & Research
  • Art & Culture
  • Health & Wellness
  • Social Enterprises
  • Media & Communication
  • Rural Development
  • City Services
  • Community

  • Auroville in Brief
  • Testimonials & Support
  • Organisation & Governance
  • Society
  • Economy
  • History
  • People
  • What You Can Do

  • Visit & Stay
  • Volunteer & Intern
  • Study in Auroville
  • Join Auroville
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