The Water Without Waste campaign on the Pondicherry promenade
If you were offered an empty one litre
plastic bottle for Rs 6 and asked to walk 200 meters to fill it with
clean drinking water, would you choose this option over paying Rs 20
for a filled one litre bottle of water on the spot? This question was
one that the ‘Water Without Waste’ campaign was trying to answer
in its recent awareness campaign to draw attention to the massive
amount of waste produced by bottling drinking water. Human behaviour
and consciousness-raising were at the heart of the campaign, which
launched online on March 22 and culminated in a three-day interactive
art installation along the promenade in Pondicherry from March 29-31.
‘Water Without Waste’ was the
latest campaign run by AmrutDhara (‘amrut/amrit’ meaning
‘heavenly life giving drink’ and ‘dhara’ a Hindi/Sanskrit
word for ‘flow’), founded by Minhaj Ameen (Aurovilian), Akshay
Roongta and Sandeep Jaiswal, whose mission is to “start a move...
>> More
>> More