Introducing photographer Sven UlsaHaving worked for twelve years as a
photographer and set designer for the Netherlands Dance Theatre (he
has also worked for the Sydney Opera House) Sven was on his way to
Australia when he decided to stop over in India. He visited
Auroville, and stayed. It was December, 1988. “I wanted to leave
behind that whole way of life that was predictable. I wanted to be in
a place which was more in tune with things of the heart.”In Auroville, Sven did not immediately
take up photography again. He started working with Village Action,
but after some time started to document their work. “After that, I
came up with the idea to make postcards on India because I couldn’t
find any cards that I liked.”His unit, Joy Postcards, opened in
1991. Now his cards sell in major cities all over India and in other
countries as well. Many cards are not the usual scenic souvenir-type
postcards found elsew...
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